Project
Project
Client
Role
Timeline
Ribbn is an all-in-one solution built for resale businesses and secondhand stores. It helps sellers list one-of-a-kind items quickly, manage inventory seamlessly, and sell both in store and online. With AI-supported tools Ribbn helps merchants to speed up daily workflows.
During 7 month I participated in 3 exciting projects, collaborating with a talanted team of professionals working to revolutionize the re-sale commerce experience.
Collaborating across the design team, developers, and stakeholders, my role included conducting research, creating Lofi wireframes and crafting UI components under the guidance of the talented Kaja Horwards, my Chief Design Officer.
Ribbn needed a new landing page, to effectively convert visitors into users for Ribbn's growth and success in the e-commerce market.
To improve the conversion rate of Ribbn's landing page by implementing a well-researched and optimized UX design.
I conducted research on the most successful B2B SaaS websites, analyzing the components of their homepages. Additionally, I studied statistics on the effectiveness of using video compared to other visuals. Finally, I created a wireframe to visualize the essential sections needed for converting leads to users, along with examples illustrating how to design these sections.
Crafting headings and subheadings that directly address merchants' problems and and offering clear problem-solving solutions boosts engagement and conversion rates by providing immediate value proposition.
Using interactive visuals and videos to showcase Ribbn's benefits significantly boosts user engagement, with studies showing an 88% longer time spent on pages with such content.
Creating product descriptions that clearly communicate Ribbn's value proposition by answering questions like "Who benefits," "How to use," and "What problems solved." This builds trust and emphasizes benefits for merchants.
Using success metrics to showcase Ribbn's achievements helps build trust with merchants by demonstrating data-driven outcomes.
I suggested grouping tools into categories and presenting them as unified cards. This cards we could consistently use not only for the toolbox but across different site sections, such as news and reviews. Grouping Ribbn's tools into categories improves user experience and navigation, making it easier for merchants to find relevant information, providing clarity and a user-friendly journey.
Ribbn platform features numerous tools, which can sometimes overwhelm users.
To achieve greater organization and consistency across the site, I suggested creating cards
Unified cards for content has helped improve site navigation, offering users a more user-friendly experience.
After researching pricing strategies from leading SaaS B2B companies, I recommended highlighting Ribbn's preferred pricing plan as the "Recommended" or "Most Popular" choice. This can reduce cognitive overload and make the choice easier for users.
In addition, I suggested addressing users' common queries about pricing, features, and usage through informative FAQs.
Through iterations and collaboration with stakeholders, the three pricing options were successfully implemented.
The final designs led to a smoother and more visually appealing landing page, making navigation easier and more intuitive for users. This resulted in increased engagement and a more positive perception of the brand.
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